4. How will the media play a vital role in the 2012 elections and subsequent elections?

The media is already playing a vital role in the 2012 elections. For example look at Herman Cain; he has chosen to drop out of the elections due to the allegations that have been spread nationwide about his sexual harassment. Media is already attacking candidates and keeping the viewers entertained. Each candidate needs to keep their information straight and stay on their toes. I think next generations may learn how the media works time over time and use this source as a strategy to impact competitors. Media can either make a positive impact or negative impact, and next generations may see a benefit to how the media works with politics.